Most business owners write their own sales copy because hiring a copywriter costs $2,000–$10,000 and still requires you to brief them on everything anyway. So you end up with copy that's either generic or painfully written at 11pm on a Tuesday.
AI changes this — but only when you give it the right inputs. Bad sales copy from AI is the result of bad prompts. Here are five prompts that get it right.
Why Most AI Sales Copy Falls Flat
When you ask AI to "write a sales page for my product," it gives you something that sounds like every other sales page on the internet. Vague benefits, fake urgency, and a headline that could belong to literally any business.
The fix: load the AI with specifics. Your audience's exact language, their real objections, the transformation they're buying, and the tone that fits your brand. The prompts below do exactly that.
Prompt 1: The Sales Page Framework
Prompt 1 — Full Sales Page
Write a sales page for [PRODUCT/SERVICE NAME].
Here's the context:
- What it is: [DESCRIBE IN 2 SENTENCES]
- Who it's for: [TARGET CUSTOMER — be specific]
- Their #1 problem before buying: [THE PAIN]
- What changes after they buy: [THE TRANSFORMATION]
- Price: [PRICE]
- Top 3 objections: [LIST THEM]
- Tone: [e.g. warm and direct, not corporate]
Structure the page as: headline → subheadline → problem agitation → solution intro → what's inside → who it's for → objection handling → testimonial placeholder → CTA. Write every section in full.
✱ The more specific your inputs, the less generic the output. Don't skip the objections section.
Prompt 2: Headlines That Convert
Prompt 2 — 20 Headline Variations
Write 20 sales headline variations for [PRODUCT/SERVICE]. The product helps [WHO] to [ACHIEVE OUTCOME] without [COMMON OBSTACLE].
Include 5 of each type:
- Outcome-focused ("Finally, a way to...")
- Curiosity-driven ("What nobody tells you about...")
- Transformation-based ("From [before state] to [after state]...")
- Direct benefit ("Get [specific result] in [timeframe]...")
Bold the 3 you think are strongest and explain why in one line each.
Prompt 3: Email Sales Sequence
Prompt 3 — 5-Email Launch Sequence
Write a 5-email sales sequence to launch [PRODUCT/SERVICE] at [PRICE].
Email 1 (Day 1): The problem — paint the picture of the pain without mentioning the product yet
Email 2 (Day 2): The story — how this solution came to exist (personal, authentic)
Email 3 (Day 3): What's inside — features, but told through benefits and outcomes
Email 4 (Day 5): Objection crusher — address the top 3 reasons people don't buy
Email 5 (Day 7): Last call — urgency, reminder of transformation, strong CTA
Audience: [DESCRIBE]. Tone: [DESCRIBE]. Each email should be 250–350 words.
✱ This sequence works for product launches, course openings, and service promotions.
Prompt 4: Product Descriptions
Prompt 4 — Product/Service Description
Write a product description for [PRODUCT/SERVICE NAME] in three lengths:
- Short (25 words): for social media bios, taglines
- Medium (75 words): for website cards and email
- Long (200 words): for sales pages and detailed listings
For each version, lead with the transformation (what the customer's life looks like after), not the features. Avoid the word "comprehensive." Audience: [WHO]. Price: [PRICE].
Prompt 5: Handle Any Objection
Prompt 5 — Objection Handler
My product is [PRODUCT NAME] at [PRICE]. My audience often says:
1. "[OBJECTION 1 — e.g. I don't have time to learn something new]"
2. "[OBJECTION 2 — e.g. I've tried things like this before and they didn't work]"
3. "[OBJECTION 3 — e.g. I'm not sure if it's worth the price]"
For each objection, write a 3–4 sentence response that: validates the concern, reframes it, and closes with a benefit or proof point. Write in a warm, non-defensive tone. These will be used on a sales page FAQ section.
✱ Run this prompt whenever you get a sales objection in real life — your real customers are writing your FAQ for you.
One More Thing
The best sales copy reads like a conversation, not a pitch. When you review what AI gives you, ask yourself: would I actually say this to a customer over coffee? If it sounds stiff, formal, or hollow — iterate. Tell AI to "make it sound less like an ad" or "rewrite it the way a friend would explain it."
The secret ingredient
Real customer language beats everything. Before running these prompts, paste 3–5 reviews, DMs, or testimonials from actual customers and ask AI to pull out the exact phrases they use to describe their problem. Then use those phrases in your copy. That's the difference between copy that resonates and copy that just exists.
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